VEHICLE WRAPS

Vehicle wraps help build brand recognition, reinforce brand identity and offer cost-effective, high impact mobile advertising. The District was replacing an aging truck with a new 2015 Ford Transit Van XL, and the District celebrating its 90th Anniversary, and this was a great opportunity to create a buzz in the community. Marketing requested and received all funds from our Parks Foundation to offset the production costs of a full wrap.

The vehicle (measuring 72.2inW x 189.7inL x 72.8inH or 455 square feet), is used by Recreation and Marketing staff to travel around town to various facilities, programs, parks and events all year round. Our ‘mobile-billboard’ with its bold design highlights popular recreation programs and is easily recognizable from a distance. The van made its debut at our Halloween Trunk or Treat event in October 2015 and it has already become a highly visible element strengthening our image in the community.

MY ROLE
Art Direction
Graphic Design

Copywriter
Anita Pacheco

PRODUCTION
Divine Signs

OBJECTIVE

To create brand awareness in and around Arlington Heights.

One vehicle is to be used by our plumber
One vehcile to be used by our before and after care staff.

BEFORE

Shots of van before wrapped

INSPIRATION

This project was very outside of the box/comfort zone... as it was my first vehicle wrap. Anita Pacheco, Marketing and Communications Superintendent directed me to do infuse our brand but include 10 photos on each side. I really struggled with including photos on the van - as I wanted ti to be creative, eye catching... but not super busy. I headed to pinterest for inspiration and found some really unique concepts.

I gravitated towards clean white with pop of color towards the back.
I presented several ideas on where we could go, but I ended up giving creative control to Divine Signs - Schaumburg. The final design is a combination of design elements from them and from myself.

CREATIVE

INSTALL

After the final designs were approved on both the CAP Vehicle and the Plumber Truck, we worked with Divine Signs - Schaumburg to get these install. Typically taking about 1-2 days, they rocked it. Now our staff are driving around town getting noticed. (Not picture: Truck - as we forgot to grab installation photographs).