Birch aquarium: Print

In my work at Birch Aquarium, I am asked to do many print projects to promote all various offerings to help drive attendance. Here is a sampling of my work, from holiday cards, to penguin promotions to a robust special events brochure and catering guide.

The work is varied and all on brand — Fun, happy and joyful.


MY ROLE
ART DIRECTION
GRAPHIC DESIGNER
Photography

PRODUCTION
RR donnelly
Gotprint.com



MY ROLE
ART DIRECTION
GRAPHIC DESIGNER

CREATIVE INPUT
ANITA PACHECO

PRODUCTION
AMERICAN LITHO - MILWAUKEE

ARLINGTON HEIGHTS PARK DISTRICT: Seasonal Brochures

This right here is the largest resource ANY park district has; it generates a majority of the revenue for the district. As Arlington Heights Park District is one of the largest park districts in the state of Illinois (52 parks, 3 golf facilities, 2 tennis clubs, 6 community pools/waterparks and a museum), my job is to make the catalog easy to read, fun and friendly. 

Every year, the Arlington Heights Park District redesigns it's program guide series to a new theme. Below are my 3 most recent series.

  • Every April, I design two full cover series concepts and present to the directors of the AHPD.

  • Some years, I am able to use the second concept as the following years theme.

I've been designing catalogs for close to 10 years, it's something at this point I can do in my sleep. I'd like to think I am a page layout ninja, but I speak, style sheets, nesting and love love LOVE figuring out a new way to do something. 

"PLAN TO PLAY EVERY DAY"

  • Each book is door to door delivered to our residents (36,000 households) - a process I coordinate from start to finish.

  • Fun fact: This series also culminated with our 90th anniversary. Each cover design as a "90" hidden within it... some easier to find than others.

"Where will THIS season take you?"

  • Each book is door to door delivered to our residents (36,000 households) - a process I coordinate from start to finish.

  • This cover series won "2015 IPRA Agency Showcase - Integrated Photography" 1st Place.

"CREATIVITY UNLEASHED"

  • Each book is door to door delivered to our residents (36,000 households) - a process I coordinate from start to finish.

  • Inspired at the time by Oprah's chalkboard magazine cover.

  • This cover series won "2014 IPRA Agency Showcase - Integrated Photography" 1st Place.